In Life Veritas
Marketing | Communications | Events
Having Fun Building Brands with Clarity, Heart & Impact
Get to know - In Life Veritas
KHK InLifeVeritas was born from a simple truth I’ve learned over the years:
"Brands grow when people feel connected to the mission, to the story, and to each other."
Today, I work with leaders who are ready to scale, modernize, or reposition their organizations with intention. My work spans fractional CMO leadership, brand strategy, executive communications, culture + events, and go-to-market initiatives that drive measurable results.
Our Services
The Truth is in The Story
I’m a marketing and communications executive turned DOF (Deliver of Fun) who has spent more than 20 years building brands, shaping stories, and leading teams across healthcare, med-tech, SaaS, technology, consumer products, higher education, and nonprofit sectors.
My passion and my work sit at the intersection of strategy, storytelling, culture, and execution. But they always start with FUN and TRUTH. My C2A - I help organizations grow with clarity, heartfelt purpose, and impact.
Throughout my career, I’ve led brand transformations, launched innovative healthcare technologies, built marketing departments from the ground up, guided executive communications, and shaped culture through events and experiences that bring teams together. Whether partnering with CEOs, boards, physicians, engineers, or creative teams, I’m known for translating complex ideas into narratives people understand, believe in, and advocate for.
KHK InLifeVeritas was born from a simple truth I’ve learned over the years: brands grow when people feel connected to the mission, to the story, and to each other.
Today, I work with leaders who are ready to scale, modernize, or reposition their organizations with intention, innovation, and inlifeveritas. My work spans fractional CMO leadership, brand strategy, executive communications, culture + events, and go-to-market initiatives that drive measurable results.
I’m equal parts strategist and operator, someone who can see the big picture, bring order to complexity, and roll up my sleeves to execute with precision. I lead with heart, clarity, and a belief that great brands are built through consistent, human-centered storytelling.
If your "brand" provides veritas and meaningful impact, and you need a partner who can bring structure, vision, creative energy, and fun to your next chapter, Let's Connect.
Capabilities:
Marketing
Our focus is on driving growth, strengthening credibility, and building lasting brand trust. By listening closely to leaders and subject-matter experts—and mapping the whole customer journey—we develop strategies that align with organizational goals and truly resonate with the people you serve.
At InLifeVeritas, we turn complex ideas into clear, compelling stories supported by actionable, emotionally connected marketing programs. We work alongside leadership teams to uncover organizational strengths, identify opportunities, and design experiences that engage audiences across every internal and external touchpoint. By integrating modern technology and AI with human-centered storytelling, we help brands scale intelligently, personalize communication, and evolve without losing authenticity.
Our capabilities include brand strategy, go-to-market planning, executive communications, culture and event programs, internal communications, and multi-channel marketing campaigns. Every initiative is designed to create meaningful connections, accelerate adoption, and deliver measurable results—ensuring your brand advances with intention, momentum, and impact.
Capabilities:
Communications
Our work spans the full communications spectrum from internal employee engagement to external corporate storytelling, aligning teams, elevating brands, and guiding organizations through both growth and change.
Internal Communications & Employee Engagement
Implementing internal communications strategies that connect employees to mission, vision, and daily operations. Such as crafting messaging frameworks, executive updates, organizational announcements, HR and finance communications, onboarding materials, internal campaigns, and culture-building content. Over the past 20 years, we have partnered closely with HR, finance, operations, and executive leadership to ensure employees are informed, supported, and engaged at every stage of the employee journey.
External & Corporate Communications
External communications work includes corporate messaging, brand collateral, executive narratives, digital and print advertising, PR strategy, media relations, community engagement, and customer-facing content across multiple channels. Specializing in simplifying complex healthcare and technology concepts into clear, compelling stories that build trust, strengthen brand presence, and drive adoption.
Change Management & Organizational Transformation
Extensive experience developing communication strategies for mergers, restructures, leadership transitions, and organizational realignments. This includes change readiness assessments, stakeholder mapping, leadership communication plans, and cross-functional rollout strategies. Our approach ensures transparency, reduces uncertainty, and guides teams through change with clarity and confidence.
Leadership, Team Development & Culture Building
Throughout the years, we have rebuilt communications and marketing teams, implemented succession planning, unified fragmented departments, and realigned organizations around shared goals. The focus is on creating communication systems and cultural frameworks that improve collaboration, enhance morale, and sustain long-term organizational health.
Across every engagement, the goal is the same: to create communication ecosystems that empower people, strengthen brands, and support organizations through growth, transformation, and everything in between.
Capabilities:
Events
Under my direction, we have produced motorsports events ranging from race-day activations and trade shows to drift demonstrations, media junkets, and customer experience programs.
We’ve also designed intimate executive gatherings, large-scale corporate meetings, customer appreciation events, and national campaigns that included teen driving schools, community outreach programs, and nationwide walks in support of nonprofit partners.
Our portfolio also spans physician meetings, clinical seminars, scientific and industry conferences, fundraising events, and multi-day corporate gatherings across the country. We have extensive experience planning private milestone events, including weddings, anniversaries, celebrations, and 100+ person social or charitable events. And one of our favorite “secret specialties” is creating elevated small-group experiences for 10 or more guests, high-touch, immersive gatherings that feel personal, thoughtful, and unforgettable.
Across every event type, we manage all operational and creative elements: brand integrity, budgets, timelines, travel logistics, compliance, vendor partnerships, talent coordination, venue negotiations, and on-site execution. Our approach blends bold creativity with disciplined project management, ensuring that every experience, whether a motorsports activation, clinical seminar, executive retreat, or large-scale customer event, advances organizational goals and delivers a seamless, on-brand experience from concept to completion.
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About Kim:
I am a seasoned executive specializing in communications and marketing strategy for a broad range of organizations, including early-stage startups, large-scale organizations, and private equity acquisitions in the health services, technology, and higher education sectors. Her impressive portfolio features collaborations with esteemed institutions like Stanford University School of Medicine and Cal State Fullerton, prominent companies like Yokohama Tire, LinkedIn, Edge Technologies, 91X, Toyota Racing, BMW, and Arbonne International, as well as specialized healthcare providers such as Stanford Health Care, Satellite Healthcare, WellBound, NxStage (a division of Fresenius Medical), Future Care Consultants and Guided Care.
With over 20 years of experience across the automotive, SaaS technology, and healthcare industries, I have been instrumental in driving market growth and integrating technology innovations into her marketing plans. Recognized as a subject matter expert in SMB event planning and marketing for HD, PD, and HHD dialysis providers with on-site and free-standing facilities.
As the Chief Marketing Officer at Dialyze Direct, my leadership was pivotal in revitalizing the company culture, dramatically advancing the brand presence, and expanding the social media reach, particularly in the HHD market. My foundational marketing strategies at Satellite Healthcare, a not-for-profit dialysis provider, were pivotal in expanding the organization's brand nationwide, including launching over 40 new facilities. My prior roles include Director of Marketing at Apani Network, a Security SaaS provider, and Corporate Communications & Motorsports Marketing leader at Yokohama Tire, Inc., where I forged multi-million-dollar partnerships and led global media relations.
My dedication to my field of study is evident in my roles as Chair of the Iowa State University Greenlee Advisory Board and Public Relations Executive for the National Kidney Foundation's Authors Luncheon. My academic achievements, including an M.S. in Journalism and Mass Communications from Iowa State University and a B.A. in Communications from California State University, San Bernardino, further underscore my commitment to excellence. My expertise catalyzes legacy operations into competitive, nationwide leaders in their respective fields.
I live happily in Carlsbad, California, with my best half, Mike. Activities I love are riding bikes, walking on the beach, practicing yoga, growing my knowledge of wine, and spending time with my family. She is faith first, fueled by passion, and believes in paying it forward.
Kim Hernandez Kuch
Calling all Collaborators!!!
Collaboration is where the best ideas take shape. I partner with people and organizations who think boldly and move with intention, offering hourly, retainer, and project-based engagement models that adapt to your needs and help us create meaningful, lasting impact together.
Click the "Get in Touch" to connect.